But the joint venture enterprise of suzuki motors of japan and govt of india in early 80’s is of astounding success and brought prosperity to the regions and win-win endeavour to all stakeholders after establishing the affordable small car culture in the low income large target consumer base in india, the venture brought substantial revamp in living standard and speed up growth in the developing economy.
Toyota to get 25,000 maruti suzuki balenos as part of new joint venture suzuki motor corp would most likely supply 20,000- 25,000 units of the maruti baleno to toyota motor corp as part of phase 1 of the agreement that would see both the manufacturers jointly produce and sell cars in india.
How japan’s suzuki became india’s maruti osamu suzuki shares his story of 1982, the year suzuki motor corporation (smc) took a leap of faith into india with the maruti joint venture.
Joint venture of maruti suzuki introduction maruti suzuki india limited (msil), a subsidiary of suzuki motor corporation (smc), japan, is a leading manufacturer of passenger vehicles in india, contributing to about 45% of the total industry sales in india the company, formerly known as maruti udyog limited, was incorporated as a joint venture (jv) between the government of india and suzuki. The joint venture agreement signed between maruti, the government of india and suzuki motor co, at the same time provided for an equity participation of 26 per cent by suzuki motor co, with an option to suzuki to increase this to 40 per cent.
The company changed its name from maruti udyog ltd to maruti suzuki india ltd with effect from september 17 2007during the year the company entered into a joint venture agreement with magneti marelli powertrain spa and formed magneti marelli powertrain india pvt ltd for manufacturing electric control units.