Mapping apple’s retail expansion by graham spencer apple opened its first retail stores on may 19, 2001 - one in virginia and the other in california in the steve jobs biography,. Apple marketing analysis report: apple iphone case study 30 pages apple marketing analysis report: apple iphone case study apple marketing analysis report: apple iphone case study download apple marketing analysis report: apple iphone case study uploaded by we can still see iphone and leading apple to the market his works and. The product market expansion grid is used for planning by a company when the company is looking to increase the sale of its products either by expanding product range or entering new markets thus, there are various strategies that the company can develop when it compares the product with the current market.
Ansoff product/market expansion grid apple pretty much hits all of these areas apple’s product development seems to be its strongest advantage using the ansoff product model as a tool to help management decide their product and market strategic approach, i would suggest that apple grow through the development of new products.
Ansoff matrix of apple inc ansoff matrix is used to portray alternative growth strategies it was first introduced by igor ansoff which focused on firm’s present and potential products and markets by considering ways to grow via existing , new products in existing as well as new market , they have been divided into four possible. Ansoff matrix on apple ansoff matrix on apple 1154 words feb 19th, 2013 5 pages by the mere fact that these products have reached the other side of the globe, that already indicates market development, mainly via expansion even if there is no apple store here in the philippines since the architecture of this is really expensive, there. And the market can either be a current market or a new market thus, a grid is made, keeping in mind the two forms of products and the two forms of markets this grid is the product market expansion grid with the help of the grid, the proper market expansion strategy is decided there are 4 main strategies of the product market expansion grid. Market expansion grid of apple inc product- market expansion grid away from assessing current businesses, designing the business portfolio absorbs finding businesses and products the company should consider in the future. By selling more current products to more customers in current markets, this intensive strategy enables apple to reach customers in all market segments market development apple uses market development as the least significant of its intensive strategies for growth.
The economic times reports that apple has set up over 100 franchised stores in india and is looking at a big expansion of that number why apple needs a stronger retail presence in india.
The global smartphone market is still growing at a steady pace due to more widespread adoption in emerging markets we estimate the global market will hit about 21 billion units shipped in 2021. The product market expansion grid was specified by the ansoff's matrix the product market expansion grid is used for planning by a company when the company is looking to increase the sale of its products either by expanding product range or entering new markets.
The product market expansion grid, also called the ansoff matrix, is a tool used to develop business growth strategies by examining the relationship between new and existing products, new and existing markets, and the risk associated with each possible relationship. Below are two diagrams that really tell you the entire story of apple's expansion into retail stores outside the us the first is interactive, allowing you to view every apple store that opened during each of apple's fiscal quarters for the last 11 years up through q1 2012, along with some statistics about that quarter. Related product: in developing a new product to an existing market, related products are the most suitable using apple as an example again, we can all see the direct relationship between the ipod, iphone, ipads and the macbook computers.