Behavioral segmentation refers to customer segmentation based on how they use, behave or make decisions related to a product here i am giving you an example of behavioral market segmentation is of soap bars.
One of the main reasons to use market segmentation is to gain a competitive advantage by understanding the needs of a specific customer base many mass marketing techniques that are used assume all customers are the same this isn’t ideal.
Use-related segmentation is more effective and it will be the main focus in this report first of all, use-related segmentation is defined as a popular and effective form of segmentation that categorized consumers in terms of product, service, or brand-usage characteristics, such as usage rate, awareness status, and degree of brand loyalty.
Concentration of marketing energy (or force) is the essence of all marketing strategy, and market segmentation is the conceptual tool to help achieve this focus before discussing psychographic or lifestyle segmentation (which is what most of us mean when using the term “segmentation”), let’s review other types of market segmentation.
Market segmentation and its bases:geographical segmentation bases for segmentation: demographic segmentation psychographic segmentation bases for segmentation: sociocultural segmentation use related segmentation usage situation segmentation.
Types of market segmentation 1) demographic segmentation demographic segmentation is one of the simplest and most widest type of market segmentation used most companies use it to get the right population in using their products segmentation generally divides a population based on variables. There are four main types of segmentation used in market research analysis: a priori, usage, attitudinal and need a priori (most commonly used) a priori is defined as relating to knowledge that proceeds from theoretical deduction rather than from observation or experience. Market segmentation is the practice of dividing consumers into groups based on shared needs, desires and preferences using these categories, a business can adjust its product lines and marketing. Bases for segmentation: sociocultural segmentation use related segmentation usage situation segmentation consumer psychology social sciences psychology business marketing.
Use related segmentation: consumers are grouped in different segments based on consumption of certain products and services and usage rate, brand loyalty, adoption of innovative product, time, location, person etc are, considered in this type of segmentation. As opposed to mass marketing, in which the company offers the same product to the market, in targeted marketing a specific group of customers is the focus of marketing efforts in other words, target marketing is matching marketing efforts to the needs of a specific market segment.